Post by account_disabled on Jan 22, 2024 6:20:41 GMT
Promotion of projects on the YouTube platform requires the artist to choose individual tactics, especially when promotion is to be done in a highly specialized topic. The next project of our team was a channel for hunters. The owner of a chain of stores approached us with the task of attracting more subscribers. The result is the arrival of more than 4,000 new people. We will tell you how we managed to achieve it in this case. Project information Client : entrepreneur who owns the Okhota chain of stores Channel : YASHKINA Topic : sale of weapons for hunting Goal : attracting new subscribers Services: promotion on the YouTube platform Result: arrival of 4,162 people Project information Our client's problems The owner of a store selling hunting weapons decided to order video advertising for promotion on YouTube. The topic is very specific, and also prohibited, so we had to face a number of problems when moderating and getting the first views (paid). Our client's problems Stages of task implementation We put together a 12-step strategy that ultimately allowed us to gain more than 4,000 subscribers: Analysis of main competitors.
We selected similar channels, studied their promotion strategy, which made it possible to more accurately target and understand the preferences of our audience. Drawing up a portrait of the target audience. Setting up RK. We clustered the information received about the target audience into groups, and set a target for each of them, as well as a bid per view, adjusting it according to the allocated budget. To get the most out of the advertising campaign, our specialists selected the demographic and social parameters of the target audience (gender, age, interests, etc.). A detailed approach made it possible to make advertising as targeted as possible, directing it only to the interested segment of vis B2B Email List itors. Monitoring the results of the RC and making adjustments. Our specialists monitored the effectiveness of advertising, corrected weak points, as a result of which we were able to achieve increased returns. We also varied the bid per view to optimize the budget. The target also underwent correction, geolocations and other parameters were adjusted. A- and B-testing. Studying the effectiveness of ads allowed us to select the optimal solutions in order to successfully pass moderation and get maximum response from users. Audit of the channel itself. In addition to advertising, the current state of the resource was also analyzed.
Based on the audit results, our experts have compiled a list of recommendations regarding channel optimization. Stages of task implementation - was was Stages of task implementation - it became became Appeals when advertisements are rejected. If we received a refusal during moderation, we promptly sent a request to cancel the blocking. Bypass restrictions. It happened that it was problematic to advertise some videos. To solve this problem, we adjusted the RK parameters and restarted them. This helped to pass moderation and bypass the established restrictions. Working with Google Ads support. This measure helped resume the functioning of advertising. We contacted technical support and looked for ways to restore the seized ads. Working with target audience. At this stage, an analysis of reactions was carried out, thanks to which it was possible to quickly edit advertisements in order to increase their effectiveness. Creation of new videos for advertising campaigns. Our specialists launched 12 videos in Discovery format. Test of a new audience and the work of video marketing. These measures helped bring users back to the channel and encouraged them to subscribe.
We selected similar channels, studied their promotion strategy, which made it possible to more accurately target and understand the preferences of our audience. Drawing up a portrait of the target audience. Setting up RK. We clustered the information received about the target audience into groups, and set a target for each of them, as well as a bid per view, adjusting it according to the allocated budget. To get the most out of the advertising campaign, our specialists selected the demographic and social parameters of the target audience (gender, age, interests, etc.). A detailed approach made it possible to make advertising as targeted as possible, directing it only to the interested segment of vis B2B Email List itors. Monitoring the results of the RC and making adjustments. Our specialists monitored the effectiveness of advertising, corrected weak points, as a result of which we were able to achieve increased returns. We also varied the bid per view to optimize the budget. The target also underwent correction, geolocations and other parameters were adjusted. A- and B-testing. Studying the effectiveness of ads allowed us to select the optimal solutions in order to successfully pass moderation and get maximum response from users. Audit of the channel itself. In addition to advertising, the current state of the resource was also analyzed.
Based on the audit results, our experts have compiled a list of recommendations regarding channel optimization. Stages of task implementation - was was Stages of task implementation - it became became Appeals when advertisements are rejected. If we received a refusal during moderation, we promptly sent a request to cancel the blocking. Bypass restrictions. It happened that it was problematic to advertise some videos. To solve this problem, we adjusted the RK parameters and restarted them. This helped to pass moderation and bypass the established restrictions. Working with Google Ads support. This measure helped resume the functioning of advertising. We contacted technical support and looked for ways to restore the seized ads. Working with target audience. At this stage, an analysis of reactions was carried out, thanks to which it was possible to quickly edit advertisements in order to increase their effectiveness. Creation of new videos for advertising campaigns. Our specialists launched 12 videos in Discovery format. Test of a new audience and the work of video marketing. These measures helped bring users back to the channel and encouraged them to subscribe.