Post by afifatabassum on Mar 10, 2024 9:49:25 GMT
Influencer marketing is among the biggest digital marketing trends of 2017. And if you're wondering how to create an influencer marketing program, you've come to the right place. We discuss it with Gennaro Varriale, CTO and founder of Buzzoole , brutally engaged in a conversation on Facebook at half past midnight on a Saturday evening and who immediately made himself available for a good in-depth analysis on the topic. Buzzoole is first and foremost an Influencer Marketing platform that supports users who can optimize their online presence and become potential brand ambassadors. On the other hand, Buzzoole is an influencer marketing platform that allows brands to identify influencers and brand advocates across all social media. Through this automated engagement, brands can offer special offers, invites to exclusive events or spark conversations around products and services.
Influencer marketing according to Buzzoole The trend of Brazil Phone Number influencer marketing in the last 5 years according to Google Trends. Daniel: Influencer marketing is the process of developing relationships with influential people , capable of increasing the visibility and recognition of a brand, product or service. In summary, you are leveraging the influence that certain key people have with their audience to create word of mouth about a product or service. With influencer marketing it is possible to reach a targeted (and interested) audience with a specific message. Let's start from the beginning. First of all, why is influencer marketing more effective than traditional marketing? Which digital marketing strategy and tactic is often successfully combined with?
Gennaro: Influencer Marketing often proves to be more effective than normal advertising strategies because it is less aggressive towards users. Internet users don't want brands to impose a product or service on them from above; they prefer to hear the opinion of a person they trust and decide for themselves what is best for them. It's not me who says it, but the data: according to a Nielsen study, in fact, 92% of online users prefer to buy a product on the recommendation of a friend or family member. This shows how word of mouth is still the most effective persuasion tool. Like any marketing strategy, I believe that Influencer Marketing can give its best if included in an integrated content marketing plan in which the brand manages to effectively modulate institutional communication and that made through the voice of the Influencers.
Influencer marketing according to Buzzoole The trend of Brazil Phone Number influencer marketing in the last 5 years according to Google Trends. Daniel: Influencer marketing is the process of developing relationships with influential people , capable of increasing the visibility and recognition of a brand, product or service. In summary, you are leveraging the influence that certain key people have with their audience to create word of mouth about a product or service. With influencer marketing it is possible to reach a targeted (and interested) audience with a specific message. Let's start from the beginning. First of all, why is influencer marketing more effective than traditional marketing? Which digital marketing strategy and tactic is often successfully combined with?
Gennaro: Influencer Marketing often proves to be more effective than normal advertising strategies because it is less aggressive towards users. Internet users don't want brands to impose a product or service on them from above; they prefer to hear the opinion of a person they trust and decide for themselves what is best for them. It's not me who says it, but the data: according to a Nielsen study, in fact, 92% of online users prefer to buy a product on the recommendation of a friend or family member. This shows how word of mouth is still the most effective persuasion tool. Like any marketing strategy, I believe that Influencer Marketing can give its best if included in an integrated content marketing plan in which the brand manages to effectively modulate institutional communication and that made through the voice of the Influencers.