Post by account_disabled on Mar 12, 2024 6:49:13 GMT
It is now well established that Social Media helps to do business and is included in the marketing plans of a growing number of companies . Starting from August 2013, however, Facebook began to gradually change its algorithm that regulates the visibility of posts in users' newsfeeds: no longer all and in chronological order but filtered according to new criteria; through gradual changes in the following months , the visibility of posts published , especially by Fan Pages, was limited . According to in-depth research conducted by Social.
Ogilvy from October 2013 to February 2014, the organic Business Owner Phone Numbers List reach of Fan Page posts dropped by 48%. The contents of the Company Pages are bound in a section on the right of the screen called "Page Contents" and only some contents coming mainly from those pages with which they have had the most interactions are shown in the fans' news stream. Only the contents that receive the most engagement (number of likes, comments and shares) can take on a viral connotation . For others, almost oblivion.This change has led to a significant drop in the visibility of the various brands which, no longer being able to reach their fans as easily as before by publishing a simple post, have wondered about the various possibilities.
So what can we do to continue reaching our fans and acquiring new ones?It is not advisable to use a personal profile for businessUsing a personal profile for a company is a very risky action, as it can lead to its immediate closure by Facebook, with the consequent loss of all content and all contacts , without warning. Furthermore, by using a personal profile it is not possible to take advantage of a series of tools dedicated to analysis and useful for strategic planning: the best time to post content, which post was most successful, user data, etc... Furthermore, with a profile that is not advertising campaigns can be created.
Ogilvy from October 2013 to February 2014, the organic Business Owner Phone Numbers List reach of Fan Page posts dropped by 48%. The contents of the Company Pages are bound in a section on the right of the screen called "Page Contents" and only some contents coming mainly from those pages with which they have had the most interactions are shown in the fans' news stream. Only the contents that receive the most engagement (number of likes, comments and shares) can take on a viral connotation . For others, almost oblivion.This change has led to a significant drop in the visibility of the various brands which, no longer being able to reach their fans as easily as before by publishing a simple post, have wondered about the various possibilities.
So what can we do to continue reaching our fans and acquiring new ones?It is not advisable to use a personal profile for businessUsing a personal profile for a company is a very risky action, as it can lead to its immediate closure by Facebook, with the consequent loss of all content and all contacts , without warning. Furthermore, by using a personal profile it is not possible to take advantage of a series of tools dedicated to analysis and useful for strategic planning: the best time to post content, which post was most successful, user data, etc... Furthermore, with a profile that is not advertising campaigns can be created.