Post by lizaseo11 on Nov 10, 2024 3:23:18 GMT
Welcome to our readers on the SpySerp blog! We would like to start today's article with a quote from Leonardo da Vinci: “ Simplicity is the highest form of complexity .”
When talking about UI design, this phrase is one of the basic requirements. To attract, retain and convert visitors, the UI (user interface) must meet three conditions: it must be engaging, simple and initiate a response from the visitor.
Is quality UI design so important when it comes to website conversion? According to statistics , its importance should not be underestimated:
38% of people leave a website if they find its content or appearance unappealing.
47% of people expect a web page to load in 2 seconds or less.
95% of visitors believe that user experience (UX), of which the UI is a part, is the most important part of a website.
94% of visitors will close a website that has a very poor design.
Slow loading times, poor design, and difficult navigation are the three main conversion killers on a website. Unfortunately, there are four more. Fortunately, you will know them and avoid them in the future to achieve maximum conversion.
TOP 7 UI Design Mistakes That Kill Website Conversion
Below we will look at 7 main mistakes that designers and webmasters make when working with website design. There are other mistakes in website design, but they are not so critical for its conversion.
1. Non-responsive design
1Q
The picture above is already an example, isn't it? As of July 2018, 3 million users use smartphones to access the Internet. As of July 2018, the picture has changed, but only slightly - 3 million users.
If smartphone users cannot properly evaluate the capabilities and functionality of your site on their devices, they will simply leave your site. Responsive design allows you to conveniently visit your site from any device and with any resolution.
But it's not just about adaptability - it's also about the mobile-first index , announced back in 2015. The main goal of launching the algorithm is to give preference in ranking to mobile-friendly sites.
2. Complex navigation
Ui Design 11
Convenient navigation is one of the mandatory conditions for good conversion. And one of the rules that many sites neglect.
Proper navigation should shopify website design have a hierarchical structure, descriptions and headings - correspond to the pages and their content.
In other words, navigation should be as simple and clear as possible for the user. Speaking about navigation, one cannot help but mention one of the main (unofficial) rules in web design - the three-click rule . According to the rule, the user should find any information in no more than three clicks.
Remember the 59-second rule we wrote about on Cossa? In short, you have 59 seconds to attract a new visitor. And without an intuitive structure with a logical hierarchy, this rule becomes impossible to implement.
3. Lack of CTA with motivation
Ui Design 12
A separate online course can be created to work with CTA buttons. For now, we are limited to only the point in the article, so let's say it briefly: CTA buttons are one of the key elements of the page that affect conversion. Here, absolutely everything is important - from color to font:
CTA buttons should not blend in with the main color scheme of the website.
The size should match other elements on the page.
Location: The CTA button should be located immediately after the offer, as its logical continuation.
Length: In this case, the length really doesn't matter - it's enough to fit no more than 60 characters.
The choice of color, design and font depends entirely on you and the preferences of your audience, so to determine the most effective CTA button for your landing page or website, we recommend conducting A/B testing.
4. Stock photos and images
Damn it
All users hate stock photos - in articles, materials, newsletters, design, etc. The use of stock photos clearly indicates that the site design and its materials were not particularly worked on, preferring to use free images from a photo stock.
Potential clients come to your site looking for a solution. These clients want to trust you and see that you actually deliver quality content. Can you say the same about stock photo content? Hardly.
5. Lack of evidence of authority
Ui Design 8
The so-called Social Proofs play a huge role not only for Western, but also for domestic clients. Facts of social approval or confirmation of authority, such as customer reviews (real), mentions in authoritative sources, mentions of famous clients - all this significantly improves conversion on the site. Or worsens, in the absence of such.
A study conducted by Consumerist shows that 70% of online shoppers look at product/service reviews before purchasing. Moreover, users trust reviews and feedback from real users 12 times more than a perfectly crafted marketing pitch.
6. Slow download speed
Ui Design 9
We wrote above that 47% of users expect a page to load in 2 seconds or less. Research has also found that a 1-second delay is equivalent to an 11% decrease in page views, a 16% decrease in user satisfaction, and a 7% decrease in conversion.
Is it worth mentioning again that website loading speed affects ranking?
All this applies to both the mobile and desktop versions of the site.
7. The user needs to think
Ui Design 1
As unusual as it may sound, you can't force a potential client to think. Steve Craig once wrote a whole book for web designers, which was called "Don't Make Me Think". If you don't run a site with tests and puzzles, you should make it as easy as possible for the user to perform actions on the site, without forcing them to think about them.
Once again: your main goal is to convert users as much and as quickly as possible. If your users think long about each action (or do not know at all which one to choose) - this will negatively affect the conversion of the site.
Conclusion
By following all of the above steps, you will greatly improve your UI design and improve your current conversion rates.
What other common mistakes do you think there are? Which ones have you encountered in your practice? We will be happy to add your examples to the article!
When talking about UI design, this phrase is one of the basic requirements. To attract, retain and convert visitors, the UI (user interface) must meet three conditions: it must be engaging, simple and initiate a response from the visitor.
Is quality UI design so important when it comes to website conversion? According to statistics , its importance should not be underestimated:
38% of people leave a website if they find its content or appearance unappealing.
47% of people expect a web page to load in 2 seconds or less.
95% of visitors believe that user experience (UX), of which the UI is a part, is the most important part of a website.
94% of visitors will close a website that has a very poor design.
Slow loading times, poor design, and difficult navigation are the three main conversion killers on a website. Unfortunately, there are four more. Fortunately, you will know them and avoid them in the future to achieve maximum conversion.
TOP 7 UI Design Mistakes That Kill Website Conversion
Below we will look at 7 main mistakes that designers and webmasters make when working with website design. There are other mistakes in website design, but they are not so critical for its conversion.
1. Non-responsive design
1Q
The picture above is already an example, isn't it? As of July 2018, 3 million users use smartphones to access the Internet. As of July 2018, the picture has changed, but only slightly - 3 million users.
If smartphone users cannot properly evaluate the capabilities and functionality of your site on their devices, they will simply leave your site. Responsive design allows you to conveniently visit your site from any device and with any resolution.
But it's not just about adaptability - it's also about the mobile-first index , announced back in 2015. The main goal of launching the algorithm is to give preference in ranking to mobile-friendly sites.
2. Complex navigation
Ui Design 11
Convenient navigation is one of the mandatory conditions for good conversion. And one of the rules that many sites neglect.
Proper navigation should shopify website design have a hierarchical structure, descriptions and headings - correspond to the pages and their content.
In other words, navigation should be as simple and clear as possible for the user. Speaking about navigation, one cannot help but mention one of the main (unofficial) rules in web design - the three-click rule . According to the rule, the user should find any information in no more than three clicks.
Remember the 59-second rule we wrote about on Cossa? In short, you have 59 seconds to attract a new visitor. And without an intuitive structure with a logical hierarchy, this rule becomes impossible to implement.
3. Lack of CTA with motivation
Ui Design 12
A separate online course can be created to work with CTA buttons. For now, we are limited to only the point in the article, so let's say it briefly: CTA buttons are one of the key elements of the page that affect conversion. Here, absolutely everything is important - from color to font:
CTA buttons should not blend in with the main color scheme of the website.
The size should match other elements on the page.
Location: The CTA button should be located immediately after the offer, as its logical continuation.
Length: In this case, the length really doesn't matter - it's enough to fit no more than 60 characters.
The choice of color, design and font depends entirely on you and the preferences of your audience, so to determine the most effective CTA button for your landing page or website, we recommend conducting A/B testing.
4. Stock photos and images
Damn it
All users hate stock photos - in articles, materials, newsletters, design, etc. The use of stock photos clearly indicates that the site design and its materials were not particularly worked on, preferring to use free images from a photo stock.
Potential clients come to your site looking for a solution. These clients want to trust you and see that you actually deliver quality content. Can you say the same about stock photo content? Hardly.
5. Lack of evidence of authority
Ui Design 8
The so-called Social Proofs play a huge role not only for Western, but also for domestic clients. Facts of social approval or confirmation of authority, such as customer reviews (real), mentions in authoritative sources, mentions of famous clients - all this significantly improves conversion on the site. Or worsens, in the absence of such.
A study conducted by Consumerist shows that 70% of online shoppers look at product/service reviews before purchasing. Moreover, users trust reviews and feedback from real users 12 times more than a perfectly crafted marketing pitch.
6. Slow download speed
Ui Design 9
We wrote above that 47% of users expect a page to load in 2 seconds or less. Research has also found that a 1-second delay is equivalent to an 11% decrease in page views, a 16% decrease in user satisfaction, and a 7% decrease in conversion.
Is it worth mentioning again that website loading speed affects ranking?
All this applies to both the mobile and desktop versions of the site.
7. The user needs to think
Ui Design 1
As unusual as it may sound, you can't force a potential client to think. Steve Craig once wrote a whole book for web designers, which was called "Don't Make Me Think". If you don't run a site with tests and puzzles, you should make it as easy as possible for the user to perform actions on the site, without forcing them to think about them.
Once again: your main goal is to convert users as much and as quickly as possible. If your users think long about each action (or do not know at all which one to choose) - this will negatively affect the conversion of the site.
Conclusion
By following all of the above steps, you will greatly improve your UI design and improve your current conversion rates.
What other common mistakes do you think there are? Which ones have you encountered in your practice? We will be happy to add your examples to the article!